ve2ventures today announces a strategic minority partnership in Robey Sportswear, the market leader in Dutch football teamwear. ve2ventures acquires a small minority stake in Robey; the company remains majority-owned and controlled by its existing shareholders, and Robey retains full control of its brand and direction.

The partnership gives Robey access to ve2ventures’ international network as the brand continues to grow beyond the Benelux region.

Background

Founded in Rotterdam in 1947 and relaunched in 2012, Robey is the market leader in Dutch football teamwear, the King of Custom, outfitting around 500 amateur clubs and a range of professional clubs across the Eredivisie, Eerste Divisie and Belgium’s Jupiler Pro League. The partnership focuses on expanding Robey’s footprint into new markets.

Access to an International Network

As part of the ve2ventures portfolio, Robey gains access to a network of professional clubs connected through Estrella Football Group, with clubs across the Netherlands, Italy, Scotland, Portugal and beyond. These relationships create points of contact in new markets, which Robey can pursue on its own commercial terms.

Executive Perspectives

“What this partnership brings us is access to unique clubs across Europe,” said Toine van den Berg, Brand Director & Co-Owner of Robey Sportswear. “ve2ventures understands football culture and the way clubs think, which makes them a natural fit for where we want to take Robey. We keep building the brand the way our clubs know us, close to the club and focused on real custom teamwear, now with extra fuel for our international growth.”

“Robey is a brand with a soul,” said David Dwinger, Co-founder & CEO of ve2ventures. “In an era of mass-produced sportswear, Robey stands out through its authentic connection to club culture and its storied history. We aren’t here to change the DNA of the brand; we are here to provide the fuel to take that unique Rotterdam spirit to athletes and fans across the globe. By bringing Robey into our ecosystem, we give it a running start with the clubs in our network, and we give those clubs a teamwear partner that genuinely understands football heritage.”

Future Outlook

The partnership will prioritise the growth of Robey’s international distribution, with clubs across the ve2ventures and Estrella Football Group network as one of several routes to expansion.

About ve2ventures

ve2ventures is a sports and media tech venture studio focused on building and scaling ventures across various verticals. Through an ecosystem-driven approach, ve2ventures supports founders with product innovation, go-to-market strategy, commercialisation, team building, and access to capital.

About Robey Sportswear

Established in Rotterdam in 1947, Robey is the market leader in Dutch football teamwear, the King of Custom, providing quality custom-made kit to professional and amateur clubs. The brand is known for its iconic “Golden Clover.”

https://robeysportswear.com/