Amsterdam, Netherlands (20 June 2025) — Fancard today publicly launched its fan-engagement platform at Queen & King of the Court (QKOTC), the beach-volleyball tournament hosted inside the BetCity Arena pop-up in the heart of Utrecht. Beginning with this week’s matches, spectators can mint time-stamped “moments” as personalized digital collectibles, deepening their connection with the sport and its athletes.
“Sport is about the memories you make in the stands,” said Sean Endler, Fancard co-founder. “With Fancard, every fan now owns a piece of that moment forever—created in seconds on their phone.”
Co-founder Johnny McMahon added, “Early pilots with the New York Giants and high school sports, proved that digital collectibles drive deeper fan loyalty. Launching at QKOTC takes that insight to the global stage.”
David Dwinger, chief executive officer of venture studio ve2ventures, called the rollout “a milestone for European sports tech,” adding, “Fancard’s real-time engagement tools bridge the gap between in-arena energy and digital community, giving rights holders rich first-party insights while rewarding fans.”
MVP features live at QKOTC 2025
Personalized digital collectibles: Fans scan a courtside QR code to mint a unique keepsake from any rally or highlight.
First-party data engine: Rights holders receive opt-in profile, geo-location and contact data to refine marketing.
Sponsor moments: Brands integrate natively into fan social feeds via branded collectible frames, gaining higher attention than standard ads.
During QKOTC, fans who share their collectibles can appear on the venue’s live leaderboard and become eligible for surprise perks.
“Our mission is to make every spectator part of the show,” said Lucas Bugter, chief marketing officer at Sportworx, the event organizer. “Fancard transforms passive viewing into an interactive game that travels with you long after the final whistle.”
Dennis Goedegebuure joins as general manager
Fancard also announced Dennis Goedegebuure as general manager. Goedegebuure spent five years at Fanatics in the USA, rising to vice president of growth marketing and SEO, where he led the company’s strategic project in global expansion into European football markets. Earlier roles include senior leadership posts at Airbnb, Ebay and PayPal. At Fancard he will oversee the end-to-end strategy, product & innovation, commercial and monetization for Fancard.
Next stop: Sports Experience Summit
Fancard announced its public launch and QKOTC campaign at the Sports Experience Summit on 20 June 2025, hosted by Techonomy in partnership with Sportworx at the Queen & King of the Court volleyball tournament.
About Fancard Founded in 2018 by Johnny McMahon and Sean Endler, Fancard lets sports fans capture and trade collectible digital memories while giving teams, leagues and sponsors new data-driven engagement opportunities. Headquarters: Amsterdam, Netherlands.
About ve2 ve2 is a venture studio that partners with entrepreneurs to scale sports- and media-technology companies across Europe.
About Sportworx Sportworx creates immersive pop-up arenas and signature events that bring fans closer to the action. They create unforgettable experiences that put a smile on your face.
Media Contact Dennis Goedegebuure dennis@ve2max.com
