Amsterdam, Netherlands – October 31, 2025 – ve2.ventures, a forward-thinking venture studio focused on sports, media, and lifestyle technology, today announced its investment in Freshbed, a Dutch innovator redefining the science of sleep through intelligent climate and air purification technology. This strategic investment marks ve2ventures’ expansion into wellness and recovery technology, strengthening its growing portfolio of companies that enhance human performance through innovation.
Founded in 2011 by Dutch entrepreneur Barry van Doornewaard, FreshBed builds on more than a century of family craftsmanship in luxury bedding. In collaboration with renowned sleep scientist Dr. Roy Raymann, FreshBed has developed a revolutionary sleep system that combines Dutch precision engineering with thermo-regulated microclimate and air purification technology. The result: a sleep experience that optimises recovery, performance, and comfort at the highest level.
FreshBed’s proprietary active airflow system continuously regulates temperature and humidity while purifying the air through integrated HEPA filtration. This creates an ideal microclimate for restorative, uninterrupted sleep, supporting the body’s natural recovery process and setting a new standard in sleep technology.
“Our mission with FreshBed has always been to enhance human wellbeing through science and craftsmanship,” said Barry Van Doornewaard, Founder of FreshBed. “As we continue to expand globally, we see a tremendous opportunity to bring FreshBed’s technology into the world of sports. Sleep is the foundation of performance and recovery, and with ve2ventures’ deep roots in the sports industry, we have the ideal partner to help us make FreshBed part of every athlete’s recovery journey.”
Through this partnership, FreshBed aims to expand into elite sports, partnering with professional teams, athletes, and high-performance centers to redefine recovery standards. ve2ventures’ extensive network in sports, media, and entertainment will play a pivotal role in accelerating FreshBed’s entry into this space.
“FreshBed represents the perfect convergence of innovation, wellness, and performance,” said David Dwinger, Founder and CEO of ve2ventures. “Our strong connection to the sports world makes this partnership a natural fit. We see enormous potential in integrating FreshBed’s technology into athlete recovery programs, sports facilities, and hospitality environments that prioritize wellbeing. Together, we’re redefining what peak performance means, starting with better sleep.”
For more information, visit www.freshbed.com and https://www.ve2.ventures.
About ve2ventures
ve2ventures is a venture studio dedicated to investing in and scaling high-growth startups at the intersection of technology, lifestyle, and performance. With a strong focus on sports, media, and entertainment, ve2ventures provides strategic funding, operational expertise, and industry partnerships to empower founders to build category-defining companies that enhance how people live, perform, and recover.
About FreshBed
Founded in 2011, FreshBed merges a century of luxury bedding craftsmanship with cutting-edge sleep science. Developed in collaboration with sleep expert Dr. Roy Raymann, FreshBed’s innovative sleep system features active temperature regulation and air purification to create the ideal microclimate for deep, restorative rest. The result is a revolutionary sleep experience engineered to optimize health, comfort, and performance—now extending into the world of athletic recovery.
